Nékter Juice Bar has just teamed up with Nintendo of America to launch a series of fun, video game-inspired treats, including the new Mario Kart Cookie Cruiser.
Perfect for kids and adults alike, the new Nintendo collaboration combines Nékter Juice Bar delicious plant-based and dairy-free desserts with the whimsy of Nintendo's most popular characters. For instance, the new Mario Kart Cookie Cruiser combines Nekter’s own coconut cream blend with blue spirulina and sweet cookie dough pieces. On the other hand, Splatlands Birthday is a colorful treat that features cake batter flavor from a coconut cream blended with turmeric and a topping of natural sprinkles. Lastly, the new Kirby’s Berry Dream dessert combines strawberry puree with Nekter’s coconut cream blend.
All three of the new treats are available June 1 through September 4, 2023.
Video Game-Inspired Desserts
Nékter Juice Bar and Nintendo Created the Mario Kart Cookie Cruiser
Trend Themes
1. Gaming-inspired Food - Opportunity for food and beverage industry to collaborate with gaming companies to create innovative products for customers.
2. Plant-based Desserts - Opportunity for food and beverage industry to cater to the growing demand for healthy and sustainable options through plant-based desserts.
3. Limited-time Offerings - Opportunity for food and beverage industry to generate buzz and attract customers through creative, limited-time offerings.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage industry to collaborate with gaming companies to create innovative products for customers.
2. Gaming - Opportunity for gaming industry to expand into food and beverage through collaboration with established brands.
3. Hospitality - Opportunity for hospitality industry to incorporate gaming-inspired desserts into their menus to attract video game enthusiasts and families.