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Keiji Ashizawa Design Creates the Minimal Mariha Showroom

Japanese design studio Keiji Ashizawa Design has finished the Mariha showroom which is a minimal design and an office as well. It is a jewelry and fashion brand found in Tokyo defined by neutral tones paired with natural materials. The firm aims to create a space that can serve both functions while bringing forth the same comforting feeling of a 'warm home.'

The founder of the studio Keiji Ashizawa speaks to Dezeen about the showroom, noting "The space was crafted to exude the inviting warmth of a private salon, creating a home-like ambience to welcome cherished guests. The intimate ambience is thoughtfully crafted through a cohesive design approach, combining meticulous finishing, furniture placement, and refined styling."
Trend Themes
1. Minimalist Design Aesthetics - Minimalist interior design is gaining traction, creating opportunities for innovation in personalized, clutter-free retail environments that enhance customer experience.
2. Home-like Retail Spaces - The trend of transforming retail spaces into home-like environments offers potential for disruptive business models that prioritize customer comfort and intimacy.
3. Integration of Natural Materials - Natural materials in retail design are an emerging trend, opening avenues for sustainable practices that resonate with environmentally-conscious consumers.
Industry Implications
1. Jewelry and Fashion - The jewelry and fashion industry is exploring minimalist design showrooms, presenting new opportunities to attract customers through experiential and lifestyle-focused retail concepts.
2. Interior Design - The interior design industry is seeing a rise in demand for creating multifunctional spaces that blend retail and office elements seamlessly.
3. Sustainable Materials - There is a growing incorporation of sustainable materials in design, leading to innovations in eco-friendly construction and refurbishment within the design and architecture industries.

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