Baskin-Robbins is stepping into spring in a dreamy way with the debut of its new Marigold Dreamsicle ice cream.
Dubbed the April 2024 Flavor of the Month, the new Marigold Dreamsicle ice cream is a creamy and dreamy flavor that quite literally tastes like spring. The new flavors consist of a mix of floral marigold and creamy vanilla bean ice creams, all infused with a bright, citrus orange swirl. The brand's marigold ice cream is actually made with real marigold blossoms, which adds a distinct, mild floral note. This means the new flavor tastes like a big bite of spring or, as the chain so perfectly articulates it, a "spoonful of springtime."
With floral flavors trending in 2024, the new Marigold Dreamsicle ice cream is sure to be a hit.
Floral Creamsicle Ice Creams
Baskin-Robbins is Churning Out a New Marigold Dreamsicle Ice Cream
Trend Themes
1. Floral Flavors Trending - The rise of floral flavors in consumer products presents an opportunity for innovative flavor combinations and unique sensory experiences.
2. Natural Ingredient Incorporation - The integration of real marigold blossoms in ice cream signifies a shift towards incorporating natural ingredients for enhanced taste and authenticity.
3. Seasonal Flavor Promotions - Highlighting seasonal flavors like Marigold Dreamsicle creates buzz and drives consumer excitement for limited-time offerings in the food industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways to incorporate floral ingredients into products for a unique taste profile and market differentiation.
2. Hospitality and Restaurants - Restaurants and hospitality businesses can capitalize on seasonal flavor promotions to attract customers and enhance their menu offerings with limited-time specialty items.
3. Consumer Goods and Retail - Consumer goods and retail sectors have the opportunity to leverage the trend of natural ingredients to create premium, authentic product offerings that cater to evolving consumer preferences.