Most editorials I come across are filled with different colors and prints, but this Marie Claire Brazil September 2013 series chooses a much more subtle look.
Appearing almost mannequin-like with their perfect porcelain skin and gorgeous grey hair, models Nathalia Oliveira and Natalia Heinze star in this editorial as tennis players outfitted in clean all-white athletic gear. Showing women everywhere that they can look flawlessly high fashion no matter what they're doing, the girls wear pretty white dresses, coats and even semi-crop tops to accompany their tennis wins. Max Weber's hair and make up is what makes the spread stand out; the girls' barely there make up and almost white hair are so classic yet ethereal that you can't help but stare for a second longer.
Check out the Marie Claire Brazil September 2013 spread above.
Ethereal Washed-Out Editorials
The Marie Claire Brazil Spetember 2013 Shoot is Exquisite
Trend Themes
1. Subtle Editorial Style - The trend of using washed-out colors and minimal prints in editorial shoots provides an opportunity for companies to disrupt traditional flashy advertising methods.
2. Athletic Fashion - The use of athletic wear in high fashion editorials presents an opportunity for fashion companies to expand their market to include the fitness industry.
3. Ethereal Beauty Trends - The trend of barely-there makeup and almost white hair in editorials creates an opportunity for beauty companies to create more natural and minimalist beauty products.
Industry Implications
1. Fashion Industry - The fashion industry can use the subtle editorial style trend to create unique marketing campaigns targeting different demographics.
2. Fitness Industry - The use of athletic wear in high fashion editorials presents an opportunity for fitness companies to collaborate with fashion brands and appeal to a wider consumer base.
3. Beauty Industry - The ethereal beauty trend presents an opportunity for beauty companies to create products that highlight natural beauty and appeal to consumers seeking minimalist and effortless looks.