To be young and glamorous is the dream of women of all ages, and the Margit Brandt A11 campaign captures it in a series of fifteen fetching photos. The combination of the model, her attire and the fabulous scenes in which she surrounds herself make for the ultimate fantasy of an ideal existence.
The bewitching Gertrud Hegelund wears a flirty curled ponytail and massive fake eyelashes to enhance her youthful image. Her fair skin, slight but perfect figure and the exquisite way in which she carries her body affirm her as the appropriate choice to market this line of feminine garments. She wears belted blouse dresses, cinched trench coats, slim-fitting skirts and coquettish cuffed shorts that make her female admirers envious. The Margit Brandt A11 campaign by Signe Vilstrup embodies an idea that's appealing year-round.
Dolled Up Urban Lookbooks
The Margit Brandt A11 Campaign is Youthful High Fashion
Trend Themes
1. Youthful High Fashion - Opportunity to innovate by combining high fashion with youthful energy, creating clothing that appeals to young women.
2. Flirty Ad Campaigns - Opportunity to innovate by creating playful ad campaigns that showcase clothing in a fun, youthful way to appeal to younger audiences.
3. Believable Fantasy - Opportunity to innovate by leveraging technology to create believable fantasy experiences where customers can see themselves in the clothing being marketed.
Industry Implications
1. Fashion - Incorporate youthful energy and appeal into high fashion to better appeal to younger consumers.
2. Marketing - Develop playful, imaginative ad campaigns that reflect the fantastical nature of fashion.
3. Technology - Leverage technology such as augmented reality and virtual reality to create realistic experiences that allow customers to visualize themselves in high fashion clothing.