Eclectic Shaded Lookbooks

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The Marc Jacobs Fall/Winter 2012 Lookbook Features Funky Sunglasses

The Marc Jacobs Fall/Winter 2012 lookbook showcases a variety of menswear looks. Leather vests and wool caps make up parts of this eclectic collection, and the shaded display adds to the brand’s forward-thinking reputation. The male model is found clad here in pairs of reflective sunglasses, mirroring shades of green, purple and bright orange.

As is expected of any Marc Jacobs project, this lookbook is extensive and highly detailed. The apparel displayed here can suit the needs of formal, street, office and outdoor settings. This aspect of malleability has helped the organization rise to its iconic fame, leading droves of clients to flock to flagship stores at the turn of each season. This particular funky display and the pieces highlighted within it further proves the Marc Jacobs ability to step outside the box.
Trend Themes
1. Reflective Sunglasses - The use of reflective sunglasses in fashion lookbooks presents an opportunity for eyewear companies to capitalize on an emerging trend in the accessory market.
2. Eclectic Fashion - The trend towards eclectic fashion provides an opportunity for designers to experiment with unique combinations of materials, colors, and styles to create one-of-a-kind pieces that stand out in a crowded market.
3. Malleable Apparel - The trend towards versatile apparel that can suit a variety of settings provides an opportunity for clothing companies to create pieces that are both stylish and functional, appealing to a wider range of consumers.
Industry Implications
1. Eyewear - The use of reflective sunglasses in the Marc Jacobs Fall/Winter 2012 lookbook presents an opportunity for eyewear companies to capitalize on an emerging trend in the accessory market.
2. Fashion Design - The eclectic style showcased in the Marc Jacobs Fall/Winter 2012 lookbook provides an opportunity for fashion designers to experiment with unique combinations of materials, colors, and styles to create one-of-a-kind pieces that stand out in a crowded market.
3. Clothing - The trend towards versatile apparel that can suit a variety of settings provides an opportunity for clothing companies to create pieces that are both stylish and functional, appealing to a wider range of consumers.

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