Marc Jacobs is known for creating quirky, bizarre ads. We've even featured a few on Trend Hunter, which you can see below. Now a new series of Marc Jacobs ads are stirring a buzz in the fashion blogosphere too, this time featuring a bearded man, with glossy long hair, sporting a retro tracksuit and holding a brown leather bag a he sprawls out in sexy poses.
They're strange alright, but this time, they're fake.
We've seen fake status bags and fast fashion retailers knock-off designer clothes, but false advertisement is a refreshing spoof. The ads were circulating the web for a while, and for about a week, no one was certain if they were real MJ ads or parodies.
It turns out, it was all a prank, and the creative credit has been given to Hart+Larsson.
After the images first began circulating, no one had any idea who created the ads; not until Fashionista received the following email:
Hello Natalie.
We're photographers and filmmakers and advertising creatives.
We like to explore and to experiment and to challenge tired notions of what is and what is not.
The New Enthusiasm is our platform.
The New Enthusiasm is the new order of the very thing we are all witnessing.
We're huge Marc Jacobs fans. And Juergen Teller too.
We aim to flatter.
We thank you in kind.
Have a great day.
Hart+Larsson
And they shot over another email when she carried on asking questions:
ohhhhhh Natalie, we love you and your persistence
For fun.
These are not scheduled to run anywhere but in your pretty little head tonight (just you wait).
We do, however, think Marc, were he as wise as he is (now) taut, should run them in a future issue of W (pass the word).
Interesting! Check out the latest real Marc Jacobs ads featuring Victoria Beckham:
Fakevertising
Marc Jacobs Retro Tracksuit Man Creates Buzz
Trend Themes
1. Fake Ads - The rise of fake advertisement provides an opportunity for businesses to generate hype and interest through pranks and spoofs.
2. Unconventional Advertising - Unconventional advertising techniques can generate buzz and increase brand awareness, leading to a wider audience and market share.
3. Parody Marketing - Parody marketing can help businesses capture the attention of their target audience by leveraging humor and satire to make their brand stand out.
Industry Implications
1. Fashion Industry - The fashion industry can leverage fake advertising and unconventional marketing techniques to differentiate their brands and create interest among their target markets.
2. Entertainment Industry - The entertainment industry can use parody marketing to generate interest and promote upcoming releases through humorous campaigns that resonate with their target audience.
3. Advertising Industry - The advertising industry can learn from the rise of fake advertising and unconventional marketing techniques to create campaigns that break through the noise and capture the attention of consumers.