Two years ago, Marc Jacobs Beauty products were withdrawn from both digital and brick-and-mortar stores when its deal with Kendo expired in 2021 but now, the popular luxury brand is once again re-launching this segment of its business.
In the past, Marc Jacobs Beauty was a well-regarded brand, celebrated for its quality and versatility by makeup artists and beauty enthusiasts alike. The brand will be expanding its licensing agreement with Coty, a company that also manages the Marc Jacobs fragrance line. About this, Coty's CEO, Sue Nabi, states that "the expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand’s limitless potential."
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Trend Themes
1. Luxury Beauty Relaunch - Marc Jacobs Beauty is relaunching its product line after a two-year hiatus, expanding its licensing agreement with Coty.
2. Enduring Partnership - The 20-year partnership between Marc Jacobs and Coty showcases the brand's limitless potential for growth and success.
3. Brand Revitalization - The relaunch of Marc Jacobs Beauty demonstrates the brand's commitment to reestablishing its well-regarded reputation in the beauty industry.
Industry Implications
1. Cosmetics - The relaunch of Marc Jacobs Beauty presents opportunities for innovative developments in the cosmetics industry.
2. Fragrance - Coty's expansion and extension of the licensing agreement with Marc Jacobs presents opportunities for growth and innovation within the fragrance industry.
3. Partnership Management - The enduring partnership between Marc Jacobs and Coty highlights opportunities for improved partnership management strategies in the business world.