The Spring/Summer 2010 Marc by Marc Jacobs ad campaign stars a bleached, platinum blonde Hannah Holman. Dressed in two different outfits from the ready-to-wear collection, Holman frolics on the dusty side of a mountain.
The Marc by Marc Jacobs ads were photographed by frequent Jacobs collaborator Juergen Teller. The campaign is shot in Teller's grainy, overexposed style and features the over-sized bows that were shown on the runway.
Implications - The use of these bows against grainy photographic techniques helps to show fashionistas everywhere that Marc by Marc Jacobs designs are the perfect mix of girly and grunge. If you're looking to find a balance with your style, this collection is the perfect inspiration.
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Marc by Marc Jacobs Ad Campaign Depicts a Model's Mountain Trek
Trend Themes
1. Girly-grungy Fashion - There is an opportunity for fashion brands to blend feminine and edgy styles to attract a wider range of customers.
2. Natural Landscape Advertising - Brands can utilize outdoor settings and natural landscapes to create advertising campaigns that stand out from traditional studio shoots.
3. Overexposed Photography - There is a trend towards using grainy and overexposed photography as a way to create a visually unique and memorable aesthetic in advertising and branding.
Industry Implications
1. Fashion - Fashion brands can take advantage of the trend towards blending styles to appeal to diverse customers and create unique advertising campaigns.
2. Outdoor Apparel - Companies who create apparel and gear for outdoor activities can use natural landscapes and outdoor settings to differentiate their branding and create a connection with their target market.
3. Photography - There is an opportunity for photographers who specialize in using grainy and overexposed techniques to showcase their skills and offer a unique visual style for advertising and branding.