This past fall, Domino's Pizza introduced a new dessert called the Marbled Cookie Brownie. As the newest dessert added to the Domino's menu since the release of the Chocolate Lava Crunch Cakes back in 2009, the gooey brownie treat demonstrates the chain's willingness to expand its dessert options.
The Marbled Cookie Brownie is a warm and gooey dessert that combines the taste of a chocolate chunk cookie with that of a fudge brownie. The dish is baked in the oven and then cut into nine pieces that can easily be shared among friends and family. The idea is to give Domino's customers something sweet to enjoy at the end of their meal. As Domino’s chief marketing officer Joe Jordan explains, the "Marbled Cookie Brownie is sure to satisfy any sweet tooth, and it makes for one delicious ending to any meal."
Shareable Brownie Desserts
Domino's Marbled Cookie Brownie is a Gooey Dessert That's Made to Share
Trend Themes
1. Shareable Desserts - Opportunity for restaurants to offer dessert options that can be easily shared among friends and family.
2. Gooey Treats - Innovative desserts that focus on warm and gooey textures.
3. Expanding Dessert Menus - Growing trend of restaurants expanding their dessert options to cater to customers' sweet tooth.
Industry Implications
1. Food & Beverage - Restaurants and bakeries that can capitalize on the trend of shareable desserts.
2. Bakery - Bakeries that can develop innovative gooey treats to cater to customers' dessert cravings.
3. Fast Food - Fast food chains that can differentiate themselves by expanding their dessert menu offerings.