Mapt Gear is looking to change the trade show swag bag by cutting down on the branded imagery. Mapt Gear is hoping to end the trend of heavily logo-ed swag bags by offering simple and intelligently designed merchandise. Instead of displaying logos, Mapt Gear chooses to imprint a map that pinpoints the brand's location or headquarters. This simple concept stylishly publicizes the brand without turning the recipient into a walking billboard. Mapt Gear is currently offers three styles of bag, as well as an iPad case.
The brand is able to print its map tote bags thanks to a license to access a cartographic library. The maps are fully customizable based on client needs and can indicate the location of the brand's headquarters or the location of the conference. The printings can also feature a brand logo, but the company will keep it low-key and instead focus on the map. Mapt Gear's offerings subscribe to idea of less is more and use design features to generate discussion rather than simply push a brand's logo.
Simplistic Swag Bags
Mapt Gear is Printing Trade Show Gift Bags Without the Use of Brand Logos
Trend Themes
1. Minimalistic Branding - Mapt Gear is disrupting the swag bag industry by cutting down on heavily branded merchandise, offering minimalist designs that generate intrigue and discussion.
2. Customizable Maps - Mapt Gear's use of fully customizable maps on their merchandise presents an opportunity for disruptive innovation in the cartographic industry.
3. Conversation-driven Design - Mapt Gear's focus on design features that generate discussion rather than relying solely on logos opens up possibilities for disruptive innovation in the fashion and branding industries.
Industry Implications
1. Swag Bag Industry - Mapt Gear's minimalist approach to swag bags challenges the status quo and offers disruptive innovation opportunities for companies in the promotional products industry.
2. Cartographic Industry - Mapt Gear's customizable maps on their merchandise present an opportunity for disruptive innovation in the cartographic industry, allowing for personalized and location-based designs.
3. Fashion and Branding Industries - Mapt Gear's emphasis on conversation-driven design rather than heavy branding creates opportunities for disruptive innovation in the fashion and branding industries, shifting the focus towards unique and thought-provoking aesthetics.