'Kashi,' the cereal brand operating under Kellogg Co., has debuted the 'Maple Waffle Crisp' cereal. With this cereal, Kashi has replicated the flavor profile of a toasted waffle covered in maple syrup, but in a ready-to-eat cereal. The Maple Waffle Crisp boasts a combination of cinnamon and waffle flavors on small, crispy waffle-inspired, bite-size pieces. Additionally, each piece of Maple Waffle Crisp cereal has several holes in it that allow the milk to flow through each piece, preventing the cereal from becoming too dry.
The Maple Waffle Crisp cereal is sold in 9.5-oz packages at a price that varies by location. Each recommended serving of this cereal includes 4g of fiber and 22g of whole grains, meaning this cereal makes for a healthy breakfast or a quick healthy snack.
Cinnamon Maple-Flavored Cereals
Kashi's Newest Cereal Tastes Like Real Toasted Waffles
Trend Themes
1. Maple-flavored Cereals - Opportunity to create new flavors of ready-to-eat cereal that replicate popular breakfast foods
2. Holey Cereal - Opportunity to create cereal with holes that allow milk to flow through each piece and prevent cereal from becoming too dry
3. Healthy Cereal - Opportunity to create ready-to-eat cereals that contain high amounts of fiber and whole grains for a quick healthy snack
Industry Implications
1. Cereal Industry - Opportunity for other cereal brands to follow Kashi and create ready-to-eat cereals that replicate the flavors of popular breakfast foods
2. Food Industry - Opportunity to develop new breakfast foods that are healthier alternatives to traditional options
3. Packaged Food Industry - Opportunity to create ready-to-eat breakfast foods that contain high amounts of fiber and whole grains for a quick healthy snack to capture an on-the-go market