In an effort to make breakfast cereal more appeal to the brunch crowd, Post has debuted Chicken & Waffles and Maple Bacon Donuts Cereal. While you might not taste any meat, these new cereals certainly kick breakfast up a notch.
Described as "brunch in a bowl," post has debuted two unusual new breakfast cereals: Chicken & Waffles and Maple Bacon Donuts. The former consists of crunchy chicken "drumsticks" and tiny waffle pieces—without any real chicken of course. On the other hand, the Maple Bacon Donuts Cereal features donut-shaped pieces paired with wavy oat flakes. Both were created to celebrate National Cereal Day, which falls on March 7th, 2019.
For those eager to bring the brunch experience home, the new Post cereals will be available for a limited time at Walmart nationwide as of March 7th.
Brunch Dish Breakfast Cereals
Post's Chicken & Waffles and Maple Bacon Donuts Cereal is Coming
Trend Themes
1. Brunch-inspired Cereal - The introduction of Chicken & Waffles and Maple Bacon Donuts Cereal taps into the trend of creating unique and innovative flavors in the breakfast cereal market.
2. Celebration-based Limited Editions - The launch of these cereals on National Cereal Day highlights the trend of creating limited-time offerings tied to celebratory occasions, providing opportunities for brands to generate excitement and boost sales.
3. Non-traditional Ingredients - The use of unconventional ingredients like chicken, waffles, maple bacon, and donuts in a breakfast cereal format demonstrates the trend of pushing boundaries and creating unexpected flavors to captivate consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development of unique and unconventional breakfast cereal flavors to appeal to adventurous consumers seeking novel taste experiences.
2. Brands and Marketing - Brands and marketing agencies can capitalize on the trend of limited edition releases tied to special occasions, leveraging the excitement and sense of exclusivity to create buzz and increase customer engagement.
3. Product Development - The product development industry can explore innovative ways to incorporate non-traditional and unexpected ingredients into cereal formulations, creating disruptive offerings that stand out in a crowded market.