In wake of Hurricane Sandy and the electrical outages of the east coast, the Manhattan Blackout Tee by Sebastian Errazuriz is a darling street style piece. The t-shirt is white in color and is dip-dyed in black ink to accentuate the electrical failure during the New York City blackout. The New York City subway system is printed on the front to add a special connection with the consumer. All profits of the t-shirt go straight to Hurricane Sandy relief programs around the country.
The inspiration for this particular design comes from Sebastian Errazuriz seeing a water line mark on the wall of his flooded Chelsea gallery. The shirt is made of 100 percent real cotton.
Charitable Hurricane Tees (UPDATE)
The Manhattan Blackout Tee by Sebastian Errazuriz is Endearing
Trend Themes
1. Charitable Fashion - Opportunity to incorporate charitable donations in fashion industry through disaster-related items.
2. Dip-dyeing Technique - Dip-dyeing textile technique gaining popularity in streetwear due to its unique visual appeal.
3. Localized Fashion - Clothing items featuring local landmarks or events growing in popularity for consumers seeking personal connections with their apparel.
Industry Implications
1. Fashion - Fashion businesses can incorporate charitable initiatives in response to natural disasters.
2. Textile - Textile companies can explore new dyeing techniques such as dip-dyeing to create visually appealing products.
3. Tourism - Tourism industry can capitalize on localized apparel products featuring popular landmarks or events in the area.