Mangoceuticals, Inc., known as MangoRx, is innovating the conversation around men's sexual health with their recent "Some Things Are Better Hard" digital marketing campaign. By distributing a series of humorous and open video shorts across various social media platforms, the campaign addresses erectile dysfunction (ED) as a common issue, not a stigmatized topic.
"This campaign is expected to help to further position Mango in the ED market as a uniquely accessible resource which has the goal of helping normal men achieve greater sexual fulfillment and self-confidence while avoiding brand association with social discomfort," stated MangoRx Co-Founder and CEO, Jacob Cohen.
This approach seeks to position Mango, the company's specially formulated ED drug, as an accessible resource in the $3.5 billion ED market. The aim is to enhance men's sexual fulfillment and self-confidence by breaking down social barriers around these discussions. Building on their previous successful YouTube commercial, MangoRx continues to use creative marketing strategies to educate and entertain their target demographic.
Erectile Dysfunction Ads
MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization
Trend Themes
1. Erectile Dysfunction Normalization - Companies aiming to address sexual health and wellness should focus on normalizing erectile dysfunction to increase accessibility, self-confidence, and fulfillment.
2. Humorous and Openly Discussed Solutions - Creative marketing strategies that humorously and openly address the topic of sexual health could lead to more successful campaigns and increased market share for companies offering solutions to sexual wellness problems.
3. Accessible Resources for Sexual Wellness - Companies operating in the sexual wellness industry should position themselves as accessible resources for people with sexual wellness problems to help them achieve greater satisfaction and confidence through their products and services.
Industry Implications
1. Pharmaceutical - Pharmaceutical companies manufacturing Erectile Dysfunction medication can improve their marketing strategies by using humor and addressing the stigma around the topic of sexual wellness to break down social barriers and increase customer adoption.
2. Health and Wellness - Companies operating in the health and wellness industry could address sexual health and wellness as part of their overall offering by incorporating humor into their discussions and positioning their products as accessible resources for people with sexual wellness problems to achieve greater confidence and fulfillment.
3. Marketing and Advertising - Marketing and advertising agencies could work with Sexual wellness companies to develop creative campaigns that address the social stigma around sexual wellness and utilize humor to increase customer adoption and achieve greater market share.