The Manchester City x Puma collaboration is revolutionizing fan engagement with the launch of the 'PUMA AI Creator' tool, giving fans the unprecedented opportunity to design the club's third kit for the 2026-27 season. This marks a historic first for a professional football club, empowering supporters to channel their creativity into official on-pitch attire.
Powered by DEEPOBJECTS, a cutting-edge generative AI platform, the PUMA AI Creator tool allows fans to craft unique designs using text prompts, customization sliders, and bold patterns. The initiative has already seen City players Ederson, Stefan Ortega, and Rico Lewis co-create a bespoke goalkeeper kit inspired by the net of a football goal, which will debut on the pitch later this season.
Fans can submit designs until December 20th, and the top ten will be shortlisted for public voting in January.
Fan-Designed Football Kits
Manchester City x Puma's AI Kit Design Initiative is Fan-Forward
Trend Themes
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Industry Implications
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