Mananalu is a new canned water brand from Jason Momoa that is passionate about intentionally packaging water in aluminum. This proves to be an eco-friendly alternative to plastic which can take up to 1,000 years to degrade. The brand's name, Mananalu, is a representation of "the unstoppable wave of change that is coming" thanks to a shift in consciousness. Truly, a wide range of companies and consumers are committing to minimizing the amount of plastic that ends up in the waste stream and often the world's bodies of water.
The brand brings attention to mind-boggling facts like: "By 2050, the ocean is expected to contain more plastic than fish by weight." To bring awareness to single-use plastic water bottles and his new brand, Momoa shaved his signature beard.
Canned Water Beverages
Mananalu is Fighting Single-Use Plastic Water Bottles with Aluminum Cans
Trend Themes
1. Eco-friendly Packaging - The trend towards eco-friendly packaging presents opportunities for disruptive innovation in the beverage industry.
2. Plastic Waste Reduction - The growing concern over plastic waste creates disruptive innovation opportunities for companies looking to provide alternative packaging solutions.
3. Consumer Shift Towards Sustainability - The increasing consumer demand for sustainable products drives innovative solutions in the beverage industry.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of eco-friendly packaging by offering canned water as an alternative to single-use plastic bottles.
2. Packaging - The packaging industry has the opportunity to innovate by developing more sustainable and recyclable materials for beverage packaging.
3. Consumer Goods - The consumer goods industry can tap into the consumer shift towards sustainability by promoting and selling eco-friendly canned water beverages.