The last demographic holdout from gaming, the baby boomers, will finally succumb this Christmas when Mamma Mia will be released for the Playstation. Mamma Mia has been a smash hit in movie theaters, despite going up against Dark Knight in box office sales.
Boomer women in particular are going to see the movie multiple times, especially since it has been re-released with captioned lyrics. Now Sony has announced SingStar ABBA for the PS2 and PS3, ensuring the smash soundtrack will live on in gamer lore.
Video Games for Boomers
Mamma Mia and SingStar ABBA for PlayStation
Trend Themes
1. Video Games for Boomers - A new trend is emerging where video games are being designed for older demographics such as baby boomers, which creates an opportunity for technological advancements in this field.
2. Multi-generational Gaming - Developing games that target different age groups and interests adds a new dimension to gaming, providing an opportunity for cross-generational engagement and innovation.
3. Adaptive Gaming - Developing games with features like captioned lyrics and other intuitive design functionalities will appeal to a wider demographic and could be a disruptive innovation opportunity.
Industry Implications
1. Gaming - The gaming industry has an opportunity to create new products and platforms that cater to a more diverse audience, including boomers and older generations.
2. Technology - The tech industry can explore innovative technologies to design gaming platforms and devices that are intuitive and user friendly for older audiences.
3. Entertainment - Developing video games for older age groups creates new opportunities for cross-over entertainment that can combine music, movies, and games.