If you're looking to upgrade a few basics, the Mame Kurogouchi x UNIQLO collection has you covered.
Mame Kurogouchi and UNIQLO have teamed up once again for a Spring/Summer 2022 collection. Together, the duo have created a series of intimates and loungewear. The collection includes a sleek wireless bra in three different silhouettes and several iterations of the AIRism Bra Camisole. As for underwear, options range from Seamless Shorts to the AIRism Absorbent Sanitary Shorts. To round out the collection are a few loungewear staples, such as the Sheer Crew Neck Long Sleeve T-Shirt and 3D Knit Semi Flare Pants.
The new Mame Kurogouchi x UNIQLO collection will be available online and in stores as of April 29, 2022.
Timeliness Neutral Undergarments
The New Mame Kurogouchi x UNIQLO Line Includes Underwear
Trend Themes
1. Sustainable Intimates - Opportunity to disrupt the traditional lingerie industry by creating sustainable and eco-friendly undergarments.
2. Inclusive Underwear - Opportunity to create undergarments for a wider range of body types and sizes, disrupting the unattainable beauty standards in the lingerie industry.
3. Multi-functional Loungewear - Opportunity to create loungewear that is not only comfortable, but versatile, in order to suit consumers' busy and on-the-go lifestyles.
Industry Implications
1. Fashion - The fashion industry can incorporate sustainable and eco-friendly materials in order to create more environmentally conscious undergarments.
2. Retail - Retailers can incorporate inclusive sizing options to cater to a wider range of consumers, ultimately improving customer satisfaction and increasing sales.
3. Athleisure - Athleisure brands can focus on creating multi-functional loungewear that can take consumers from the gym to the office, creating a more versatile and practical product.