Nike's Mamba Rage, a sneaker model that was created in collaboration with basketball star Kobe Bryant, recently received a seasonal update.
The lightweight knit sneakers were updated with a muted pastel colorway, with hues of aqua blue, lilac, pink, and orange combined over a white base. These hues are included in a range of different patterns, with the stitching offering an array of diversity that helps to set the new Mamba Rage sneakers apart from others on the market.
Finishing off the design are slim white midsoles, which feature some delicate texturing on the sides, along with a small logo that's imprinted into the design. The sneakers are currently available from Nike for $100 USD a pair.
Pastel-Hued Knit Sneakers
Nike's Latest Mamba Rage Iteration Features a Muted Color Palette
Trend Themes
1. Pastel-hued Sneakers - Opportunity for disruptive innovation in the fashion industry with new creative uses of pastel color palettes
2. Knit Sneakers - Opportunity for disruptive innovation in the footwear industry by utilizing knit materials for increased comfort and style
3. Collaborative Sneaker Design - Opportunity for disruptive innovation in the sports industry through collaboration with athletes to create new and unique sneaker designs
Industry Implications
1. Fashion - Companies in the fashion industry could benefit from incorporating more pastel colors into their designs to appeal to current consumer preferences
2. Footwear - The footwear industry could benefit from using knit materials to create lightweight, comfortable, and stylish sneakers
3. Sports - Collaborative design between athletes and sneaker companies could result in innovative and unique products for the sports industry