Nike introduces the latest iteration of its signature Air Max 90 sneaker model in a MAMA colorway palette that is made to celebrate mothers. The shoes are designed from a blend of sail white and beige across the silhouette, which is constructed from smooth and tumbled leather materials over the uppers.
The Swoosh emblems on the side are designed in grey suede and the lateral cutouts, the tongue tabs, and heel tabs are accented in the turquoise Nike Air Max motifs. More accents include the faux fur-lined tongue sections that prepare for the colder seasons of the year. It is rounded out by the miniature Nike Mama keychain that hangs right by the collars and it all rests on white midsoles, clear blue Air units, and cream rubber outsoles.
Motherhood-Honoring Tonal Sneakers
Nike Honors Moms with the Air Max 90 MAMA Colorway
Trend Themes
1. Mom-centered Footwear - Opportunity for brands to create more footwear designs centered around mothers and motherhood.
2. Personalized Sneaker Colorways - Potential for brands to offer more personalized colorways in sneaker models.
3. Sneaker Accessories as Value-adding Propositions - Opportunity for brands to add value to their sneaker offerings by providing accessories such as keychains.
Industry Implications
1. Footwear - Brands can take advantage of the trend towards mom-centered shoe designs to create more options for the market.
2. Sportswear - Personalized colorways in the sports footwear industry offer a chance to attract niche consumer groups with specific preferences.
3. Accessories - The opportunity to add value to footwear offerings through providing accessories presents growth potential for the accessories industry.