During a time when local businesses need more extra support, Foxtrot is launching the inaugural Up and Comers Small Makers Awards to highlight some of the most creative makers in food, beverage, wellness, self-care and beyond. The awards is designed to help up-and-coming makers showcase their products and get their name out there, especially as it's a tough time to reach new audiences with limitations to in-store shopping across the country.
As Mike LaVitola, CEO and co-founder of Foxtrot, says: "Through the awards program, our hope is that small business owners will gain the tools they need to take their operations to the next level, while also giving our customers new brands to discover."
Emerging Maker Awards
The Up and Comers Small Makers Awards Supports Local Businesses
Trend Themes
1. Small Makers - Recognition and support for emerging makers and local businesses create opportunities for consumer discovery.
2. Online Marketplace - Limited in-store shopping has given rise to online marketplaces as a crucial avenue for makers to sell and showcase their products.
3. Promoting Creativity - Recognition and reward programs promote creativity, encouraging makers to invent and innovate while keeping up with and meeting consumer demand.
Industry Implications
1. Food & Beverage - The food and beverage industry stands to benefit from recognition and support programs, as consumers continue to demand local, high-quality products.
2. Wellness & Self-care - The wellness and self-care industry is ripe for innovation, and emerging makers in this industry need support in order to thrive and meet consumers' evolving expectations.
3. Online Retail - As online marketplaces become more crucial, the online retail industry is poised for growth as a way for makers to reach a wider audience and connect with consumers.