Bespoke All-Natural Hair Masks

MakeMyMask Offers Ayurvedic Hair and Scalp Treatments

MakeMyMask was founded by Julie Pernet, a pharmacist by training. The company offers hair and scalp masks based on Ayurvedic powders. The formulas target issues related to hair loss, which Pernet personally experienced post-pregnancy.

Made with original, clean formula, MakeMyMask is a DIY hair and scalp care product. Each mask contains four essential ingredients to fortify and detoxify the hair. The bespoke product ingredients are carefully selected to match the customer's hair type. The formula includes a nourishing plant oil, a treating essential oil based on the kind of scalp like oily, normal, or sensitive, and an aloe vera powder to moisturize and rejuvenate the hair. Customers undergo an online diagnosis to select the right ingredients for each customized mask.
Trend Themes
1. Ayurvedic Hair Care - The use of Ayurvedic powders in hair masks presents an opportunity for companies to disrupt the traditional hair care industry
2. Customized Hair and Scalp Masks - Customized hair masks based on a customer's precise needs could be a disruptive innovation opportunity for businesses in the hair care industry
3. DIY Hair and Scalp Care Products - DIY hair and scalp masks represent an opportunity for innovation and growth in the hair care industry, allowing customers to create bespoke treatments from their own homes
Industry Implications
1. Hair Care Industry - The hair care industry could benefit from incorporating Ayurvedic powders in hair masks and offering customized treatments to customers
2. Pharmaceutical Industry - Opportunities exist for companies in the pharmaceutical industry to enter the hair care market with specialized Ayurvedic hair and scalp treatments
3. Beauty Industry - Bespoke all-natural hair masks offer exciting opportunities for companies in the beauty industry to innovate and appeal to consumers seeking personalized, sustainable hair care products

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