Ben & Jerry's partnered with CCX Growth Accelerator to launch the 'Make Some Motherchunkin' Change' campaign, promoting activism and social justice. This initiative features activists like Faviana Rodriguez and Brandan 'BMike' Odums, who leverage their creativity and platforms to address social issues.
The campaign utilizes diverse media channels, including social media, outdoor billboards, and murals in New York City and Los Angeles, to reach a wide audience. It encourages people to voice their concerns on various topics, such as racial issues, climate change, agricultural practices, LGBTQIA+ communities, and gun laws, or any issue they feel passionate about.
The campaign encourages consumers to not only speak out and cause awareness but to drive change. While the campaign is currently running in the U.S., Ben & Jerry's plans to expand it globally.
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Trend Themes
1. Activist-driven Brand Campaigns - Brands leveraging the voices and platforms of well-known activists to promote social justice initiatives and engage audiences.
2. Multi-channel Awareness Strategies - Utilization of diverse media channels, such as social media, billboards, and murals, for spreading messages on critical social issues.
3. Community-led Social Movements - Encouraging local communities to advocate for change on issues they are passionate about, facilitated by prominent companies and campaigns.
Industry Implications
1. Food and Beverage - Companies in this industry can partner with activists and utilize their product offerings to drive awareness for social justice causes.
2. Media and Advertising - This industry benefits from creating multi-channel campaigns that disseminate critical social messages to a wide audience.
3. Social Impact Organizations - Focus on collaborations with commercial brands to amplify their social missions and create broader awareness.