Although there are many products for the skin that are designed to deliver a cooling sensation in the heat of the summer, Make P:rem's Blue Ray line provides cooling to the skin to counteract damages from infrared waves and radiation.
Some of the items in the brand's Blue Ray line include the Sun Fluid, Sun Cream and Sun Gel, each of which offers a slightly different texture. The Sun Fluid promises to provide both UVA and UVB protection, as well as SPF 50+. This product is powered by hydrating ingredients like chia seed and centella extracts.
Although sun protection is often viewed as a health concern, many beauty brands are drawing attention to the anti-aging benefits of proper skin protection, as harmful waves and rays can cause stress and damage that accelerates the signs of aging.
Cooling SPF Skincare
Make P:rem's Blue Ray Line Cools the Skin and Counteracts Infrared Waves
Trend Themes
1. Infrared Wave Protection - Disruptive innovation opportunity: Develop skincare products that effectively counteract damages caused by infrared waves.
2. Cooling Skincare Technology - Disruptive innovation opportunity: Create skincare products with cooling properties to provide relief and protection from extreme heat.
3. Anti-aging Sun Protection - Disruptive innovation opportunity: Develop sun protection products that offer both UVA/UVB protection and anti-aging benefits to address a broader range of consumer needs.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity: Integrate cooling technology and infrared wave protection into skincare products to meet the growing consumer demand for advanced skin protection solutions.
2. Health and Wellness - Disruptive innovation opportunity: Bridge the gap between health and beauty by creating sun protection products that emphasize the anti-aging benefits for prolonged skin health.
3. Technology and Textiles - Disruptive innovation opportunity: Explore the integration of cooling fabrics and materials into skincare products to enhance their cooling properties and efficacy.