The editorial ‘Make Do and Mend’ in Vogue UK recycles ordinary household objects and turns them into couture garments. The extraordinary outfits were created by prop stylists Shona Heath, William Tempest and Peter Jensen under the watchful eye of fashion editor Kate Phelan.
Polish beauty Malgosia Bela models the DIY recycled regalia in ‘Make Do and Mend.’ The credit-conscious couture creations cost $10-$250 to make and were photographed for the magazine’s November 2009 issue by Tim Walker.
DIY Couture Shoots
The Eco-Friendly Editorial 'Make Do and Mend' in Vogue UK
Trend Themes
1. Upcycled Fashion - The 'Make Do and Mend' editorial showcases the trend of upcycling ordinary household objects into couture garments, presenting an opportunity for fashion designers to create eco-friendly and sustainable fashion collections.
2. DIY Couture - The Vogue UK editorial highlights the trend of DIY couture, offering an opportunity for individuals to express their creativity by making their own unique and personalized fashion pieces.
3. Sustainable Styling - The use of recycled materials in the couture outfits promotes the trend of sustainable styling, encouraging fashion brands to explore eco-friendly practices and incorporate them into their design process.
Industry Implications
1. Fashion Design - The upcycled fashion trend presents an opportunity for fashion designers to innovate and create unique collections by repurposing ordinary materials.
2. DIY and Crafting - The DIY couture trend opens up opportunities for the DIY and crafting industry to provide materials, tools, and resources to support individuals in creating their own fashion pieces.
3. Sustainable Fashion - The use of recycled materials in the 'Make Do and Mend' editorial showcases the potential of the sustainable fashion industry to create eco-friendly and socially responsible clothing.