Patrick Ta launched five new shades of its Major Volume Plumping Gloss. The hydrating high-shine gloss makes lips look fuller and comes in sheer and rich formulas. It contains stimulating, plant-based ingredients that visibly plump up lips upon application, while an active blend helps smooth and plump lips over time without any discomfort. The soft doe-foot applicator makes it easy to apply. This product is cruelty-free and free of sulfates and parabens.
The new shades include Mine (dark chocolate), Say Less (milk pink), Need Her (soft blush), Obviously (toffee), and Want Her (deep wine). These new shades are available in rich colors and are darker in color as compared to the previously released sheer and shimmer shades.
Plumping Gloss Shade Expansions
Patrick Ta's Major Volume Plumping Gloss is Availble in New Shades
Trend Themes
1. Expanded Color Range in Cosmetics - The introduction of diverse shades like dark chocolate and deep wine reflects a growing focus on inclusivity and consumer preferences for personalized beauty products.
2. Natural Ingredient Formulations - Plant-based ingredients that both plump and hydrate highlight a shift towards natural, sustainable beauty solutions that appeal to eco-conscious consumers.
3. Non-toxic Beauty - The exclusion of sulfates and parabens in the new gloss formulations aligns with the increasing consumer demand for non-toxic and cruelty-free beauty products.
Industry Implications
1. Cosmetics - Cosmetic brands are expanding their shade ranges to cater to a broader spectrum of skin tones and personal preferences.
2. Natural and Organic Personal Care - The use of plant-based and cruelty-free ingredients in beauty products is gaining traction among consumers who prioritize ethical and sustainable products.
3. Health and Wellness - Beauty products that also offer health benefits, like lip glosses with skin-plumping and hydrating properties, show a merging of beauty and wellness trends.