Creating soap brows is easy, as it replaces the regular brow gel in one's routine with a bar of soap to set the eyebrows in place—and Patrick Ta Beauty Major Brow was inspired by brow soaping and offers a way for people to avoid the stickiness, shininess and white residue of using actual bar soap. The new eyebrow products include the Major Brow Shaping Wax in both clear and tinted varieties, as well as the Major Brow Dual-Ended Brow Brush for shaping the brows and refining the details.
After using the wax to create brows that are "laminated" in place, any sparse areas can be filled in to create a simple, natural look in an effortless way.
Eyebrow Setting Waxes
Patrick Ta Beauty Was Inspired by Brow Soaping for Major Brow
Trend Themes
1. Brow Lamination - Expanding on the concept of brow soaping, there is an opportunity for innovative products and techniques to create long-lasting, defined brows.
2. Clean Beauty - With the focus on avoiding stickiness, shininess, and residue, there is a disruptive innovation opportunity to develop clean and natural eyebrow setting products.
3. Effortless Grooming - As major brow product brands offer simple and convenient tools for shaping and filling eyebrows, there is potential for disruptive innovation in the grooming industry to provide easy solutions for natural-looking brows.
Industry Implications
1. Beauty - The beauty industry has the potential to capitalize on the trend of brow setting waxes by introducing innovative products and techniques to enhance eyebrow grooming.
2. Cosmetics - Within the cosmetics industry, there is room for disruptive innovation in creating clean and natural eyebrow setting products that offer long-lasting results without any undesirable effects.
3. Grooming - The grooming industry can explore disruptive innovation opportunities by developing efficient tools and techniques for effortless brow shaping and filling to achieve a natural and polished look.