'Majestic Butter,' the Texas-based dairy foods manufacturer, has released two new organic butter sticks. Available in salted and unsalted forms, the Majestic Butter sticks are made with the highest quality "old school" process available to the company. The butter sticks are sold in packages of four at a price of $7.99 USD, and each stick is 4-oz in size.
On top of the release of these two butter sticks, Majestic Butter has announced a partnership with Whole Foods. As part of this partnership, the Majestic Butter sticks and other Majestic Butter products will be available at supermarket locations across the country.
Prior to this partnership, Majestic Butter only sold its products online through its own website. Now, the partnership with Whole Foods marks the retail debut for the brand and its range of natural foods.
Old School Organic Butters
Majestic Butter's New Organic Sticks are Made with Pride and Care
Trend Themes
1. Organic Butter - There is an opportunity for other dairy manufacturers to produce organic butter, following Majestic Butter's success with its new organic sticks.
2. Partnerships with Whole Foods - Dairy manufacturers could form partnerships with natural foods supermarkets, like Whole Foods, to expand their reach and increase sales.
3. Online to Retail Shift - Companies that have only sold products online, like Majestic Butter, could look to form partnerships with retailers to gain a retail presence.
Industry Implications
1. Dairy Manufacturing - Dairy manufacturers could diversify their product range by incorporating organic butter to meet the growing demand for organic foods.
2. Natural Foods Retail - Natural foods supermarkets, such as Whole Foods, could expand their offerings and attract new customers by partnering with local organic dairy brands.
3. E-commerce - E-commerce companies could consider forming retail partnerships to reach a wider audience, increase sales, and gain a physical retail presence.