Maidenform, the renowned shapewear brand, is setting its sights on capturing the attention of a younger consumer demographic through the launch of its new sub-brand, M. Featuring lower, affordable pricing, M hopes to attract more Gen Z shoppers through its versatile pieces. Furthermore, M caters to a diverse customer base by offering a comprehensive selection of essentials, encompassing shorts, bralettes, and camisoles, available in sizes ranging from small to 3XL.
Beyond affordability, M acknowledges and embraces the evolving fashion sensibilities of younger consumers. The company has created its garments with adaptability at the forefront, emphasizing the growing trend of blending innerwear and outerwear.
M will primarily be sold at Maidenform's online store and select retailers such as Target and Walmart.
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Trend Themes
1. Affordable Youthful Undergarments - Maidenform's new sub-brand, M, offers lower, affordable pricing to attract Gen Z shoppers.
2. Versatile Underwear-as-outerwear - M focuses on blending innerwear and outerwear, catering to the evolving fashion sensibilities of younger consumers.
3. Inclusive Undergarment Selection - M offers a comprehensive selection of essentials, encompassing shorts, bralettes, and camisoles, available in sizes ranging from small to 3XL.
Industry Implications
1. Fashion Retail - Maidenform's new sub-brand, M, provides disruptive innovation opportunities in the fashion retail industry.
2. E-commerce - M's online store provides disruptive innovation opportunities in the e-commerce industry.
3. Mass Market Retail - Maidenform's collaboration with retailers like Target and Walmart offers disruptive innovation opportunities in the mass market retail industry.