I've been a fan of the Barbarian Group for a while, one of the hottest interactive ad agencies out there. But with the beta release of their iTunes visualizer, called the 'Magnetosphere', they have absolutely obliterated the paradigm for what an 'agency does'. I mean i can't stop looking at the thing.
You can download the visualizer as it stands now from the URL below, but their now taking it to the next level. (refer to the embedded video on this post)
As if making mind boggling imagery move to music perfectly wasn't enough, they've now figured out how to have the program decipher the lyrics of the tracks and integrate them directly in the visualization. WTF!
It's out of control, and quite honestly one of the most beautiful things I've ever seen.
I got stoned, turned it on and found myself 3 hours later in the fetal position, crying.
As they say on their site, "No words. No... words... to describe it. They should have sent a poet..."
Jodie Foster in Contact, about something totally unrelated to this product.
iTunes 3D Visualizer- Magnetosphere
ITunes 3D Visualizer- Magnetosphere
Trend Themes
1. Interactive Visualization - The Magnetosphere has demonstrated how interactive visualization can create a new form of entertainment.
2. Music Integration - The program's ability to integrate the lyrics of a track demonstrates how technology is advancing to enhance user experience.
3. Artistic Expression - The Magnetosphere shows how technology can push the boundaries of artistic expression in terms of visual and audio engagement.
Industry Implications
1. Ad Agency - The success of the Magnetosphere shows potential for other ad agencies to create their interactive visualizations for their clients' products.
2. Software Development - The program's advanced ability to integrate music and lyrics highlights potential for future software development for entertainment purposes.
3. Music Streaming - The integration of music and lyrics in the Magnetosphere opens opportunities for music streaming platforms like Spotify to provide their users with a visually engaging listening experience.