Charlotte Tilbury's Magic Cream has had a significant influence on the beauty industry, providing a hydrating and illuminating effect that has become a staple in many skincare routines, as well as an award winner—and now, 10 years after the launch of this iconic product, the brand is introducing the Magic Water Cream.
This gel-cream moisturizer is lightweight and fragrance-free, and it shares the benefits of the brand's new Waterlocking Fusion Technology. This technology blends super-hydrating ingredients to train the skin barrier to hold onto more moisture and deliver an impressive 100 hours of hydration with every application.
Tilbury herself says, "We are generation dehydration. We are always on the go, so we need skincare innovations that can do it all – from hydrating to smoothing to plumping to adding radiance."
Super-Hydrating Gel Moisturizers
Magic Water Cream is an Innovation for "Generation Dehydration"
Trend Themes
1. Hydrating Gel Moisturizers - The introduction of the Magic Water Cream is part of a trend in the beauty industry towards lightweight and fragrance-free gel-cream moisturizers with long-lasting hydration benefits.
2. Waterlocking Fusion Technology - The Waterlocking Fusion Technology used in the Magic Water Cream is an example of a trending innovation in skincare that blends super-hydrating ingredients to improve the skin's ability to retain moisture.
3. Generation Dehydration - The concept of Generation Dehydration, as mentioned by Charlotte Tilbury, highlights the need for skincare products that can effectively address the hydration needs of people who are constantly on the go.
Industry Implications
1. Beauty Industry - The introduction of the Magic Water Cream is disrupting the beauty industry by offering a new type of gel-cream moisturizer that provides long-lasting hydration benefits.
2. Skincare Industry - The Waterlocking Fusion Technology used in the Magic Water Cream presents an opportunity for disruptive innovation in the skincare industry by incorporating advanced hydration techniques.
3. Personal Care Industry - The concept of Generation Dehydration opens up opportunities for disruptive innovation in the personal care industry by creating products that cater to the specific needs of individuals living busy lifestyles.