Spanish esports organization Giants Gaming has renewed its partnership with Maggi FUSIAN for the 2023 season. Maggi FUSIAN, a brand known for oriental noodles, seasonings, soups, and more, originally partnered with Giants Gaming in 2021 when they were still named Vodafone Giants. The partnership renewal will result in in-person and digital activations, jersey branding, and promotional content across Giant's social media channels.
Giants Gaming's Chief Commercial Officer Pablo Canosa also commented on the collaboration, confirming that Giant's roster of influencers will work with Maggi to amplify their campaigns. The duo will also focus on content creation, with Canosa hinting that this is just the "tip of the iceberg."
Giants has been busy recently, as the brand recently partnered with SPORTFIVE for sponsorship management and Costa de Sol for region-specific gaming content.
Esports Marketing Collaboration
Giants Gaming Renews its Partnership with Maggi FUSIAN for 2023
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