Backed by the idea that renovation must happen before decorating, this clever magazine marketing stunt was set up by Telhanorte. Taking this idea quite literally for the presentation of its home remodeling magazine, the publication was sent out to people encased inside a block of concrete. Upon receiving a magazine, these concrete cases needed to be cracked into with a tool like a hammer.
Since it's common for magazines to arrive at a doorstep protected in flimsy plastic, this packaging provides a material that's the complete opposite and bound to surprise people. Appealing to those who love to get their hands dirty and tackle home renos on their own, the Concrete Magazine is a brilliant marketing stunt for print.
Concrete Magazine Casings
This Magazine Marketing Stunt Presents a Home Decoration Publication
Trend Themes
1. Concrete Packaging - Exploring opportunities for sustainable and creative packaging through unconventional materials like concrete.
2. Interactive Print Marketing - Creating more innovative and memorable print marketing campaigns that appeal to consumers' tactile senses.
3. Renovation and Home DIY - Capitalizing on the growing interest in home renovation and DIY projects to market products and services in the home improvement industry.
Industry Implications
1. Printing and Publishing - Reinventing traditional print marketing strategies to create more interactive and attention-grabbing campaigns.
2. Packaging - Innovating sustainable and unique packaging materials to appeal to environmentally conscious consumers and provide a memorable unboxing experience.
3. Home Improvement - Developing targeted marketing campaigns and products to cater to the growing interest in DIY home renovation projects.