Piaget wraps up its 150th anniversary by renaming the iconic 'Black Tie' watch to the Andy Warhol watch under a new license with the Andy Warhol Foundation for the Visual Arts. Warhol, a legendary member of the Piaget social circle, famously owned seven Piaget timepieces, including the Black Tie Beta21 watch he purchased in 1973. His connection with the brand was strengthened by a friendship with Yves Piaget, which was marked by shared experiences from New York to Palm Beach.
The newly reimagined 'Andy Warhol Clou de Paris' watch features a refined gadroon case pattern and a striking deep blue meteorite dial. Collectors can personalize the timepiece through Piaget’s made-to-order service, choosing from various stone dials, leather strap colors, and case materials. With this homage, Piaget honors its rich history and Warhol’s lasting influence, merging art and luxury watchmaking.
Made-To-Order Watch Rebrands
Piaget Celebrates 150th Anniversary with Andy Warhol Watch Tribute
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Industry Implications
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