New kids shoe brand, United Shoes of America, is setting out to buck the pattern of making shoes in China by creating a line completely made in America.
The brand is dedicated to creating and keeping manufacturing jobs in the United States by insisting that all the materials and components that go into making the shoes are made in America. Even the cotton that is used to make the canvas is not only made in America, but grown in America by American farmers.
Consumers are more and more concerned about where their products are made and understand the negative effects that outsourcing manufacturing has had on the USA economy. A growing "made-in-America" movement is brewing with many consumers demanding and only purchasing products that are made in America. Websites and stores are popping up that are completely dedicated to selling and promoting only products that are made in America.
United Shoes of America is launching its brand with a Kickstarter campaign to tell its made-in-America story in the hopes that people concerned about buying made in America products will jump on its bandwagon and support the brand, joining a larger made in America movement.
All-American Children's Shoes
United Shoes of America is Making Kids' Shoes in the USA
Trend Themes
1. Made-in-america Movement - The growing trend of consumers demanding and purchasing products that are made in America presents opportunities for businesses to tap into this market.
2. Outsourcing Backlash - The increasing concern about outsourcing manufacturing and its negative effects on the USA economy opens up possibilities for businesses to provide products and services that are made domestically.
3. Support for Local Manufacturing - The rise of websites and stores dedicated to selling and promoting products made in America indicates a shift in consumer preferences, creating an opportunity for businesses to cater to this market segment.
Industry Implications
1. Children's Shoes - Manufacturers of children's shoes can explore the disruptive innovation opportunity by creating product lines that are entirely made in America, appealing to the growing demand for domestically manufactured goods.
2. Textile and Cotton Industry - The demand for American-made materials, such as cotton, provides a disruptive innovation opportunity for the domestic textile and cotton industry to cater to businesses and consumers seeking domestically sourced materials.
3. E-commerce and Retail - The emergence of websites and stores dedicated to selling products made in America offers a disruptive innovation opportunity for e-commerce and retail businesses to curate and promote these products to consumers who prioritize buying domestically made goods.