I think it's the Catholic schoolgirl plaid skirt and white shirt combo that makes tartan plaid such a perennially hot fashion. Girls like the naughtiness of the fashions and guys like the naughtiness of the fantasy.
Tartan is everywhere from the catwalks to the dogwalks (dog collar) to the man walks (guys' shoes and ties) and even to the guys' favorite hangouts (the twin recliner).
Implications - With the recession came a "back-to-basics" approach to fashion for money-crunched consumers. Consumers are now embracing styles and patterns which were previously deemed unattractive. Companies can produce goods that reflect this return to basic patterns to appeal to a large group of consumers.
Mad for Plaid
10 Tartan Fashions
Trend Themes
1. Back-to-basics Fashion - Opportunity for companies to produce goods with basic patterns to appeal to money-crunched consumers.
2. Naughty Fashion - Opportunity to capitalize on the appeal of naughty fashion for both girls and guys.
3. Tartan Plaid Trend - Opportunity for fashion brands to incorporate tartan plaid in their designs across various products.
Industry Implications
1. Fashion - Fashion brands can tap into the back-to-basics trend and incorporate tartan plaid patterns to appeal to consumers.
2. Footwear - Shoe manufacturers can create shoes for men with tartan plaid patterns to cater to the naughty fashion trend.
3. Home Furnishings - Companies can create home furnishings like twin recliners with tartan plaid designs to capitalize on the tartan plaid trend.