Mad Decent, the American-based record label that was created by Diplo, a widely celebrated DJ, recently increased its selection of clothing and accessories to give consumers more ways to show their fandom.
Like much of its past offerings, the latest additions stick to an athletic aesthetic, with varsity jackets, mascot-imprinted caps and college sport tees in the mix. The jackets make use of a statement black and red color scheme, as do a selection of the tees and baseball caps.
Graphics are included in a bold capitalized font, making up words like "DECENT" and "UMAD" across the apparel. Currently, the latest Mad Decent merchandise can be picked up from the label's web store, where they're sold for affordable prices to make them more accessible to fans.
Athletic Record Label Apparel
Diplo's 'Mad Decent' Updated Its Clothing and Accessory Line
Trend Themes
1. Athletic Record Label Apparel - Brands can consider offering athletic clothing and accessories to customers as a form of fandom expression.
2. Bold Graphics and Statements - Incorporating bold graphics and capitalized statements on clothing items can be a disruptive innovation opportunity.
3. Affordable Merchandise - Providing affordable merchandise to fans can be a trend that generates positive customer feedback.
Industry Implications
1. Music Industry - Record labels can now expand their reach to clothing and fashion by creating sustainable and affordable merchandise that caters to their loyal followers.
2. Apparel Industry - Fashion industries can now capitalize on the trend of clothing as a fandom expression by offering athletic apparel that caters to different markets.
3. Sports Merchandise Industry - Providing merchandise specifically tailored to the collegiate market can be a disruptive innovation opportunity for the sports merchandise industry.