The Macy's Spring/Summer 2012 campaign stars model Oscar Spendrup in a fun studio shoot that features dynamic ensembles fit for a number of different occasions. The edgy and youthful spread gives consumers a look at the hottest new looks ready to hit stores this spring.
Oscar wears a multitude of bold colors and visually interesting textures. The model sports lightweight knits, interchangeable outerwear staples, durable denim looks and suited separates with the perfect mix of classic staples and eye-catching statement pieces.
The model showcases the latest Macy's designer looks that include pieces from Kenneth Cole, Tommy Hilfiger, INC and many others. From relaxed and rugged ensembles like varsity jackets to bold blazers, this youthful campaign proves that Macy's has something for everyone.
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The Macy's Spring/Summer Campaign Goes From Day to Night
Trend Themes
1. Dynamic Ensembles - Opportunity for brands to create versatile clothing lines that can be worn from day to night.
2. Eye-catching Statement Pieces - Opportunity for fashion designers to create bold, colorful and visually interesting textures for spring and summer.
3. Relaxed and Rugged Looks - Opportunity for brands to create comfortable and durable denim and outerwear looks for casual outings.
Industry Implications
1. Fashion - Fashion brands can create versatile clothing lines with bold and eye-catching designs to appeal to consumers of different ages and styles.
2. Retail - Retailers can curate collections of the latest designer looks from well-known brands, to offer consumers a one-stop-shop for trendy and stylish clothing.
3. Advertising - Advertisers can use edgy and youthful spreads to showcase the latest fashion trends and entice consumers to shop in a vibrant and exciting atmosphere.