Cautionary Retail Reopenings

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Macy's Reopening Plans Through COVID-19 Takes Safety Precautions

The plans for Macy's reopening takes the necessary precautions as it set to open 68 store locations in total. The layout of the store is transformed and new rules are set in place to function while meeting hygienic standards. The cash registers will have a plexiglass to separate interactions directly.

There will also be hand sanitizing stations throughout the stores with restrictions including no ear piercings or fittings for bras. As for the beauty products, there will be handle testers to monitor the process. Additionally, there will also be signs in the locations to ensure that customers and employees will keep a distance of six feet. Additional signs include reminders to cover one's mouth and nose, refrain from any physical contact, and to stay home if necessary.
Trend Themes
1. Transformed Store Layouts - Retailers can innovate by reconfiguring store layouts to maximize safety and meet hygienic standards amidst COVID-19.
2. Contactless Interactions - Opportunities exist for businesses to implement technologies that enable contactless interactions, such as plexiglass barriers at cash registers.
3. Hygiene Monitoring Solutions - There is potential for the development of innovative hygiene monitoring solutions, such as handle testers for beauty products, to ensure cleanliness and safety in retail environments.
Industry Implications
1. Retail - The retail industry can embrace disruptive innovation opportunities by adapting store layouts and implementing contactless technologies.
2. Technology - Technological advancements in contactless payment systems, hygiene monitoring solutions, and other safety measures can drive innovation within the technology industry.
3. Healthcare - The healthcare industry can explore opportunities to collaborate with retailers and develop hygiene monitoring solutions that can be adapted for other settings, contributing to a safer environment.

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