Macy's and IBM Watson are providing a new AI-delivered service for clients, 'Macy's On Call.' Using their mobile devices, clients can access the the program to interact with AI 'IBM Watson,' which is set up through engagement platform 'Satisfi.'
Macy's and IBM hope that the pilot program will improve consumers' in-store experiences. The AI will provide customized answers to client questions that are posed in natural language. According to IBM, the pilot version of Macy's On Call will be focused on three areas: "each store’s unique products, services and layout."
The initiative will be rolled out at 10 locations across the US: five with the self-serving option and five with an additional feature that allows consumers to ask for face-to-face assistance with special store personnel.
The Macy's and IBM Watson pilot program may prove to be a new way for retailers to interact with and influence consumers.
AI Shopping Services
Macy's and 'IBM Watson' are Teaming Up for 'Macy's On Call' Mobile Services
Trend Themes
1. AI Shopping Services - This trend highlights the use of AI to enhance the shopping experience by providing personalized answers and assistance to customers.
2. Mobile AI Engagement - This trend focuses on the integration of AI technology, such as IBM Watson, into mobile devices to enable convenient and interactive customer interactions.
3. Enhanced In-store Experiences - This trend emphasizes the importance of using AI technology to improve the overall shopping experience for customers by providing tailored information and assistance in physical stores.
Industry Implications
1. Retail - This industry can benefit from utilizing AI shopping services to provide personalized and efficient customer experiences, leading to increased sales and customer satisfaction.
2. Technology - This industry can seize disruptive innovation opportunities by developing AI-driven engagement platforms that enable retailers to incorporate advanced AI capabilities into their services.
3. Customer Service - This industry can leverage mobile AI engagement to enhance customer support and deliver real-time personalized assistance, resulting in improved customer satisfaction and loyalty.