Macho Packaging For Male Moisturizer

A Winnder

What started out as a tiny outfit supplying hand moisturizing creams for farmers and laborers in rural California has now turned into a multi-million dollar business, thanks to packaging that looks like traditional shoe polish and a product that works.

O'Keeffes' Working Hands may not be a household name, but with sales now topping the half million mark a year, it has gained significant recognition in certain circles. But those circles have not tended to be traditional personal care outlets. You are more likely to pick up a tub of Working Hands in the aisles of a local DIY store or farm shop.
Trend Themes
1. Masculine Packaging - There is an opportunity for personal care brands to create packaging that appeals to men by using traditionally masculine designs.
2. Niche Targeting - Identifying and targeting specific industries, like DIY and farming, can lead to success for personal care products that cater to their unique needs.
3. Functional Products - Creating products that genuinely work and fulfill specific needs can attract customers and drive significant sales growth.
Industry Implications
1. Personal Care - The personal care industry can tap into the opportunity of creating moisturizers with packaging and formulas targeted towards men who prioritize effectiveness.
2. Packaging - Packaging companies can explore the potential for designing masculine packaging for personal care products, appealing to men seeking practical solutions.
3. Retail - Retailers, particularly DIY stores and farm shops, can benefit from carrying personal care products like O'Keeffes' Working Hands that cater to their specific customer bases.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES