This MAC Acrylic Paint promo brought 22 MAC cosmetics artists together to showcase live typographic body painting. Type designs--a feature readers don't always notice--were blown up and hand-drawn on nude models. The body painting gave artists a medium to showcase their meticulous makeup and painting skills, as onlookers enjoyed an entertaining performance exhibit. The event happened in Toronto, Ontario.
Implications - One of MAC's senior artists named Tiffany Johnston explains that the new MAC Acrylic Paint is the "primary product of choice due to its ease of use and incredibly long wear time." The long-lasting makeup will be available to the public in August 2010. After viewing this promo, many people are going to want to get their hands on this impressive product.
Typographic Body Painting
MAC Acrylic Paint Promo Showcases Type Design on Painted Models
Trend Themes
1. Typographic Body Painting - Opportunity for cosmetics brands to explore the intersection of art and makeup by incorporating typographic body painting into their promotional campaigns.
2. Live Performance Exhibits - Opportunity for event organizers and brands to create captivating and entertaining live exhibits that showcase unique skills and talents, such as typographic body painting.
3. Long-lasting Makeup Products - Opportunity for makeup companies to develop and promote long-lasting makeup products that can withstand intricate body painting designs and offer exceptional wear time.
Industry Implications
1. Cosmetics - Opportunity for cosmetics brands to leverage typographic body painting as a promotional tool to engage customers and showcase their makeup products.
2. Event Planning - Opportunity for event planning companies to incorporate live performance exhibits, such as typographic body painting, into their event offerings to attract and entertain attendees.
3. Makeup Manufacturing - Opportunity for makeup manufacturing companies to innovate and develop long-lasting makeup products that cater to the demand for intricate body painting designs.