The Fall/Winter 2019 collection of luxury streetwear was exhibited at the Palais de Tokyo in Paris, France.
The range presents a youthful attitude that is injected with a militant aesthetic through utilitarian-forward silhouettes. The capsule is aptly titled 'Nightshift' and it is largely informed from "Preston’s frequent travels" and his odd "fascination with TSA agents and security guards." This inspiration can be observed in subtle references in the design of the clothing that instills a level of functionality, practicality, and durability.
To complete the presentation of his Fall/Winter 2019 luxury streetwear debut, the event boasted security measures in the form of X-Ray baggage scanners, metal detectors, as well as K9 dogs who were "accompanied by heavily loaded guards at the space's entrance." It was all part of an act.
Photo Credits: Eva Al Desnudo
Utilitarian Luxury Streetwear Lines
Heron Preston's Fall/Winter 2019 is an Instant Hit in Paris
Trend Themes
1. Utilitarian Luxury Streetwear - Opportunity for fashion brands to combine functionality and practicality with a luxurious aesthetic.
2. Militant Aesthetic - Chance for designers to incorporate military-inspired elements into their collections, creating a bold and edgy style.
3. Security-influenced Design - Potential for fashion brands to incorporate security-inspired details into their clothing, enhancing both style and functionality.
Industry Implications
1. Fashion - Opportunity for fashion brands to tap into the growing demand for utilitarian luxury streetwear.
2. Security - Chance for security companies to collaborate with fashion brands, bringing innovative security measures into the fashion industry.
3. Events - Potential for event planners to incorporate unique security measures into fashion shows and exhibitions, creating memorable experiences for attendees.