Luxury watch brand Richard Mille launched a luxury sports-themed watch called the RM 07-04 Automatic Sport, inspired by influential athletes’ experiences. This collection consists of six watches that are designed with the female athlete target demographic in mind. The watch collection is inspired and now worn by six women athletes, including Aurora Straus, Margot Laffite, Nelly Korda, Nafi Thiam, Yuliya Levchenko, and Ester Ledecká.
The RM 07-04 Automatic Sport took three years to develop because of the many challenges involved in creating a new, very compact, skeletonized in-house automatic movement system. This watch guarantees high shock resistance, and integrates the exterior perfectly into the movement. The collection features different colorways for each watch in reflection of each woman athlete. Regarding durability, the watch is made of Grade 5 Titanium, which is highly corrosion-resistant. Details of the watch collection and the stories of the women athletes can be found more on Richard Mille’s website.
Luxury Sports-Themed Watches
Richard Mille debuts the New RM 07-04 Automatic Sport Collection
Trend Themes
1. Luxury Sports-themed Watches - The luxury watches industry could incorporate sports themes in their products to appeal to athletes and sports enthusiasts.
2. Female Athlete Targeted Watches - The watch industry could create more watches that are designed specifically for the female athlete demographic.
3. Compact and Shock Resistant Watch Movements - There is an opportunity in the watch industry to develop more compact and shock-resistant movements for watches.
Industry Implications
1. Luxury Watches - The luxury watches industry could incorporate sports themes in their products to appeal to athletes and sports enthusiasts.
2. Sportswear and Sports Accessories - The sportswear and sports accessories industries could collaborate with luxury watch brands to create collections targeted at the female athlete demographic.
3. Watch Movements and Parts Manufacturing - The watch movements and parts manufacturing industry could develop more compact and shock-resistant movements for watches to cater to the luxury sports watch market.