Saks officially made its debut on TikTok, and from now on, it will be using the Gen Z platform to unite a diverse group of voices and create an engaging luxury series of short-form videos. To kick off its launch on the platform, Saks teamed up with content creators Larsen Thompson, Everett Williams, Chanel McKinsie, and Maddie White to develop its very first content series on TikTok. The influencers participated in a shoe flip transition challenge that focuses on highlighting loungewear, shoes, and party looks that can be purchased at Saks.
Notably, Saks' presence on TikTok follows two digital-first initiatives; the Spring 2022 campaign and the Saks Stylist personal stylist and shopping service. On TikTok and beyond, Saks is speaking to a new generation of luxury consumers.
Short-Form Luxury Series
Saks Teamed Up with Content Creators on TikTok for a Challenge
Trend Themes
1. Short-form Luxury Series - Creating engaging luxury short-form video series is a unique opportunity for luxury brands to tap into new audiences on social platforms like TikTok.
2. Influencer Marketing on Tiktok - Partnering with popular TikTok content creators to develop branded content challenges and reach younger audiences through influencer marketing is a new trend in luxury retail.
3. Diversifying Content for Gen Z - Luxury brands that diversify their content and carefully curate messaging to Gen Z through social media platforms like TikTok can open up new opportunities for engagement and revenue growth.
Industry Implications
1. Luxury Retail - Luxury retail brands can use social media platforms like TikTok to engage with younger customers and reach new audiences through innovative influencer marketing campaigns.
2. Influencer Marketing - With the increasing popularity of TikTok, influencer marketing has emerged as a new trend for luxury brands that are seeking to cultivate a strong online presence and engage with young consumers.
3. Social Media Marketing - Social media marketing is a crucial strategy for luxury brands that seek to create a dialogue and engage with younger consumers, and TikTok has emerged as a preferred platform due to its broad appeal and high engagement metrics.