The Louis Vuitton brand is a dimension of its own, with the company careful to maintain its sought-after design in every product produced and even in the luxury packaging that it comes in.
With this in mind, the brand is set to launch a new line of its 'Imperial Saffron' luxury packaging -- a name that refers to its elegant color scheme that's artfully complemented by a light blue ribbon.
Paying tribute to its extensive history, the brand is opting for a look that incorporates that of its past. With this, the brand stays true to the same color scheme that was used when it first started in 1854. The new luxury packaging will be more durable than previous models however and will also be more environmentally friendly as it will "arrive at stores flat-packaged."
Luxe Eco-Friendly Packaging
Louis Vuitton is a Getting a New Range of Saffron Luxury Packaging
Trend Themes
1. Luxe Eco-friendly Packaging - Disruptive innovation opportunity: Develop sustainable packaging solutions for luxury brands.
2. Imperial Saffron Color Scheme - Disruptive innovation opportunity: Incorporate historical color schemes into modern designs.
3. Flat-pack Packaging - Disruptive innovation opportunity: Create efficient flat-packaging solutions for retail stores.
Industry Implications
1. Luxury Goods - Disruptive innovation opportunity: Integrate eco-friendly materials and designs into luxury products.
2. Packaging - Disruptive innovation opportunity: Invent new ways to create environmentally friendly packaging materials.
3. Retail - Disruptive innovation opportunity: Develop innovative packaging solutions for retail stores, prioritizing convenience and sustainability.