This luxury coat isn't just a jacket, Moose Knuckles is selling a high-end, luxe clothing experience.
Moose Knuckles is brashly selling a coat that boasts a diamond-encrusted emblem to let the brand justify asking a price of $35,000 for the jacket. The luxury coat is the very exclusive 'Diamond Series Parka' and it takes luxe winter outerwear to the next level. Popular brands like Canada Goose justify the expense of a luxe winter coat with the refined quality and warmth of the material used to make its products. Moose Knuckle instead justifies an even more outrageous pricing because they added five karats of diamonds in the shape of its logo on the coat.
Each coat is custom and Moose Knuckles ensure that by including a custom fitting in an all-expenses paid trip to Montreal, Canada with a stay in a five-star hotel.
Diamond-Detailed Jackets
This 'Diamond Parka' Features a Warm Design with Diamond Emblems
Trend Themes
1. Luxury Outerwear - Disruptive innovation opportunity: Explore the use of high-end materials and unique embellishments to create luxury outerwear that commands a premium price.
2. Custom Fitting Experience - Disruptive innovation opportunity: Offer custom fitting experiences to clients, including travel and accommodations, to provide a personalized and exclusive purchase journey.
3. Brand Collaboration - Disruptive innovation opportunity: Collaborate with luxury brands or designers to create exclusive, limited-edition jackets that combine unique design elements with high-end materials.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Revolutionize the fashion industry by creating innovative luxury outerwear that sets new standards and captivates affluent consumers.
2. Luxury Goods - Disruptive innovation opportunity: Disrupt the luxury goods market by offering high-end products with unique features that justify premium pricing and create an exclusive customer experience.
3. Hospitality - Disruptive innovation opportunity: Partner with luxury hotels and resorts to offer all-inclusive experiences that combine fashion and travel, creating unforgettable moments for affluent clients.