Streetwear Brand Luxe Jewelry

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OFF-WHITE Introduces Some Captivating Jewelry for SS19

Streetwear imprint OFF-WHITE introduces an expansive lineup of luxe jewelry pieces for the Spring/Summer 2019 season and it boasts a strong industrial aesthetic theme. The range features rings, earrings, and bracelets -- all of which are designed in a unisex manner.

The industrial design language is informed through structures such as the keychain-like earrings as well as the set of rings designed to look like hex nuts. The expansive line features the HEXNUT series, the Arrow, the Min-Hoop, and the Sweetheart series as well. Each range highlight hoop earrings, bangles, dangling earrings, and a set of rings. Most of the design options are made in the tonal options of either silver or gold with luxe accents of enamel and diamonds.
Trend Themes
1. Luxe Jewelry - The rise of high-end jewelry with an industrial aesthetic theme presents an opportunity for disruptive innovation in the luxury jewelry market.
2. Unisex Design - The growing trend of unisex jewelry designs opens up possibilities for disruptive innovation in the fashion industry, catering to a wider range of consumers.
3. Industrial Aesthetic - The increasing popularity of jewelry with an industrial design language offers opportunities for disruptive innovation in the accessories industry, merging fashion with engineering and manufacturing.
Industry Implications
1. Fashion/accessories - The introduction of a line of luxe jewelry pieces with an industrial aesthetic theme presents a disruptive innovation opportunity in the fashion and accessories industry.
2. Luxury Jewelry - The embrace of the industrial design language in high-end jewelry offers a disruptive innovation opportunity in the luxury jewelry market, appealing to consumers who seek unique and edgy designs.
3. Fashion/fine Jewelry - The growing trend of unisex jewelry in the fine jewelry sector provides a disruptive innovation opportunity for designers to create versatile pieces that appeal to a broader customer base.

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