The Luxe Ignite Collection by Astoria Activewear introduces a new product line that was fueled by customer feedback and it delivers "eye-catching pieces that are cutesy but also offer superior functionality." The brand is celebrating great success and experiencing great expansion and it found that customers desire more from their activewear. Specifically, the activewear brand found that its community of women want tops that show less skin, higher compression waistbands, more stomach shaping control and more comfortable fabric.
This new line of activewear introduces sports crops, sports bras, shorts and leggings that have been designed based on thousands of responses. Featuring second-skin fabric (a propriety blend of nylon and spandex,) the Luxe Ignite series features styles that are exceptionally lightweight and breathable, and just as suited for the gym as lounging and doing errands.
Customer-Driven Activewear
The Luxe Ignite Collection by Astoria Activewear Was Based on Feedback
Trend Themes
1. Customer-driven Activewear - Activewear brands are focused on designing clothing based on customer feedback, incorporating specific features and fabrics.
2. High Compression Waistbands - Activewear brands are introducing leggings and shorts with higher compression waistbands to meet customer demand for stomach shaping control.
3. Second-skin Fabric - Activewear brands are utilizing second-skin fabric blends to create exceptionally lightweight, breathable and functional activewear designs.
Industry Implications
1. Athletic Apparel - Athletic apparel brands can utilize customer feedback to guide the design of new products, improving customer satisfaction and driving sales.
2. Fitness Technology - Fitness technology companies can partner with activewear brands to explore innovative fabrics and technology that can improve the functionality and design of activewear.
3. E-commerce - E-commerce retailers can leverage online review and feedback systems to gather customer insights, identify areas for improvement, and enhance their product offerings.